时间：2020年11月27日（周五）10:00-11:00
地点：中北校区理科大楼A302/腾讯会议 ID： 552-637-891
讲座主题：Full Quantity or Full Credit? Designing the Right Buyback Policy for an Irrational Newsvendor
主讲人：冯天俊 教授
主持人：杜刚 教授
主办：新兴市场服务管理团队、统计交叉科学研究团队
Abstract: In this paper, we compare and contrast two buyback policies, the traditional full-quantity (FQ) buyback policy and an alternative full-credit (FC) policy under which the supplier buys back leftover inventory at full wholesale price but limited quantity. From the supplier’s perspective, we show that, compared with the alternative FC contract, the traditional FQ contract yields a higher profit to the supplier when the buyer is fully rational (i.e., maximizing its own profit). However, experimental results suggest that human buyers are more biased (i.e., order quantities are farther away from optimum) under the traditional FQ contract than the alternative FC contract, and the direction of the behavioral orders are consistent with loss aversion. Further analytical results suggest that a supplier may be beneficial by offering a FC buyback contract when dealing with a buyer who are loss averse.
演讲人简介：冯天俊博士现任复旦大学管理学院教授，博士生导师，国家高层次青年人才获得者，复旦大学商务分析与运营创新研究中心执行主任，中国运筹学会行为运筹与管理分会副秘书长。复旦大学管理学院管理科学学士，管理科学与工程硕士，美国加州大学欧文分校管理学博士。冯天俊教授主要研究兴趣包括运营与供应链管理、数据驱动的运营管理、行为运营管理等。研究成果发表在包括Manufacturing and Service Operations Management和Production and Operations Management等管理学国际学术刊物上。冯天俊教授获上海市第十四届哲学社会科学优秀成果二等奖，香港大学－复旦大学国际MBA项目杰出教师奖，复旦大学管理学院MBA教学奖等。