讲座时间：2018年4月25日(周三)，13:30-15:00
讲座地点：理科大楼A1714会议室（中北校区）
讲座人：Kohei Kawaguchi (Hong Kong University of Science and Technology)
讲座题目：When Will Workers Follow an Algorithm?: A Field Experiment with a Retail Business
讲座主持人：周晓岚
论文提要：This paper studies if and under what conditions workers follow an algorithm, in the context of experimentation with product assortments for beverage vending machines. I develop an algorithm to automate the human task, and use simulation to show that it increases revenue. I then conduct a field experiment where I introduce the algorithm. However, it fails to increase revenue, because workers are not willing to follow it. They follow only when their opinions are integrated. Workers having more regret from the last business semester follow the algorithmic advice more, and less when their opinions are integrated.
演讲人简介：川口康平(Kohei Kawaguchi)，香港科技大学助理教授，伦敦政治经济学院(LSE)经济学博士。在加入香港科技大学之前，川口教授曾在日本一桥大学、NERA Economic Consulting和摩根斯坦利工作。川口教授的研究方向为产业组织、微观计量经济学与量化市场营销，他独立作者的论文发表于Journal of Econometrics等国际A类期刊，并且有多篇论文在Marketing Science、Management Science等市场营销、管理类国际顶级期刊复审中（R&R）。
如果老师或者同学想与讲座人单独交流，可以在https://ecnufemseminar.weebly.com/ 的“meeting with the speaker”页面，选择相应的时间段以及时间长度（分为15分钟与30分钟两种）点击 Click To Schedule进行预约。