FEM News

  • 20
    On May 11, 2023, the Department of Tourism and Exhibition of the Faculty of Economics and Management of East China Normal University held the professional practice teaching activity of “Learning Disney’s First-class Management Standards, Boosting the High-Quality Development of Shanghai International Resort” and the signing ceremony of “Department of Tourism and Exhibition of ECNU - JEGOPLAY Off-campus Practice Base”.Associate Professor Wu Wenzhi, Director of the Department of Tourism and Exhibi
  • 20
    2022 Shanghai College Counselor of the Year was recently announced, and Zhang Yanhong, a counselor from the Faculty of Economics and Management of East China Normal University, was selected (only 10 in total).Zhang Yanhong has been engaged in student education for 20 years, instructing more than 4,700 economics and management students, she has formulated the value guidance chain of students from admission, training to development through discipline education, practice education and employment ed
  • 24
    On April 17, graduate students from the Department of Tourism and Convention and Exhibition, led by Ms. Sun Xiaodong, conducted a “mobile classroom” practice activity for their “Cruise Tourism and Market Development” course. Through a field trip to the cruise ship Eden (Yi Dun) at the North Bund International Cruise Terminal, the students deepened their understanding of cruise tourism management, ship operation management, and market development.The Eden, formerly known as the Viking Sun, is ope

Focus & Media

  • In early November 2022, the 10th Tencent Business School Development Forum, hosted by Tencent News and Qihang Zhicheng, was held in Beijing. Experts and scholars from Chinas well-known business education industry, including approximately 300 university representatives and over 10 million netizens, participated in the forum both online and offline. A total of 36 business education industry experts expressed their views on the future of business education. At the Development Forum, the Professiona
  • Recently, a paper by Ying Chao, a PhD student in the School of Statistics, Faculty of Economics and Management, was published online in Biometrika, a top journal for statistics. The paper is titled “Frechet Sufficient Dimension Reduction for Random Objects.” The first author is Ying Chao, and the corresponding author is Prof. Yu Zhou.The paper proposes a novel adequate dimensionality reduction method, Weighted Inverse Regression Ensemble (WIRE). This method solves for the first time the dimensio
  • Statistical Theory and Related Fields(STARF), sponsored by ECNU, was recently granted a CN number by the NationalPress and Publication Administration and obtained a publishing license issued by Shanghai Press and Publication Administration.The international edition of STARF was founded in 2017 and has published 9 issues with a total of 135 articles. It has received extensive attention among the international community and achieved some significant progress.STARF is the first English journal of p
  • Huawei is the consumer brand which best represents China, according to a brand strength ranking released over the weekend byEast China Normal University’s Institute for National Branding Strategy.The Daxia Brand Strength Ranking of the Top Nation Champions was released at the 2020 Forum of Branding Science and Applications and International Symposium of Global Branding Strategy.The ranking focused on 40 top Chinese brands and their strength in representing China according to consumers’ opinions,
  • My undergraduate years at ECNU have passed swiftly, but I have keenly felt the loving care of the Faculty and the School. My teachers have been paragons of virtue and learning. They have been practical and creative. Their rigorous scholarship, deep passion for scholarly research, and tireless zeal in teaching have taught me what attitude I should adopt and motivated me to keep forging ahead.
  • The SEMhas left me a lot of delightful memories over the past four years. We were allowed to take whatever electives we liked, so I was able to take courses that really interested me, and also meet new friends who shared those interests. I’m grateful to my teachers at the SEM for their helpful guidance and loving care. They have made my undergraduate days upbeat and meaningful.
  • I would like to express deep appreciation to the SEM for serving as a big platform for us to reach out to the world, to my teachers for their guidance, support, and help over the past four years, and to my school for the loving care that has driven us to pursue and realize our dreams.
  • My experience at AEBS has been very great so far. The courses provide good knowledge and insights in the fields of management and digital marketing, and professors often share their experiences to give students not only the basics of the theory, but tangible facts, that enrich lectures and help students understand the implications and applications of the theory in real life situations. I can say that I am happy with the choice I made and positive that, at the end of this experience, I will gain